“We’re Here”

INstacart’s first superbowl spot needed to make a splash.

So instead of relying on celebrity cameos, we made the mascots of the very brands they offer into the celebs you typically see during the big game ads.

Bronze winner at the 2026 clio awards in the Category: Partnerships & Collaborations!

Role: Associate producer

Directed by: Wayne Mcclammy

Production: Hungry Man

Editorial + Finishing: Cabin editing company

VFX: Jamm Visual