“Gatorlyte is a Game Changer”

Tasked with promoting Gatorade’s new Gatorlyte line, the team came up with the concept of “rapid rehydration”, leaning on video game visuals and terminology to highlight the drink’s ability to “level up” your game.

We worked with NBA player Jayson Tatum to deliver a two-part campaign shot in the US and Chile.

Role: Associate producer

Directed by: Henry Schofield

Production: Reset

Editorial + Finishing: The Mill